The Facts

• Place-based campaigns in which every surface on which an ad might appear is claimed by a single advertiser.
• Often staged in train stations where it is referred to as station domination.
• Can also be executed within a set geographic area or at gas stations, in medical offices, health clubs and more.
• Can be any mix of media from traditional to transit to wrapped poles, stairways, walls and turnstiles to floor graphics, kiosks and more.

Advantages

• Surround target with multiple messages to capture attention.
• Use repeat exposure for can’t-miss communication.
• Tremendous impact.
• Extended reach: Can generate opportunistic impressions through press pick ups.