The Facts

• Live, one-to-one intercepts with target consumers.
• Typically occurs in public places, often unexpected.
• Makes a personal connection between brands and consumers.
• Employs activities and tactics designed to communicate brand attributes as part of the interaction.Can be staged nearly anywhere. Often involves street teams.(Local ordinances permitting.)

Advantages

• Immersive for high impact.
• One-to-one iteraction cements connection between brand and consumer.
• Often P.R.-worthy, extending reach of campaign with opportunistic media impressions.