Medical Offices

The Facts
  • Medical office media includes digital advertising on screens placed in waiting rooms, static wallboards, take one programs (coupons, literature), magazine cover wraps, floor graphics, mirror decals, restroom signage, branded medical essentials (exam table paper, gowns, tongue depressors, etc.) and more.
  • Office domination and sampling programs also offered.
  • Available in high-volume practices only.
  • Specific advertising opportunities vary by medical office/practice.
  
Advantages
  • Highly targeted; advertising buys can be segmented by practice.  
  • Capitalizes on long dwell times to deliver a captive audience (average patient wait time is 30 minutes).
  • Advertising gets credibility rub off from the medical office environment in which it is presented.
  • Last point of contact with patients before exam, providing opportunity to impact doctor discussion.
  • After their appointment, patients typically visit the drug store, pharmacy and/or grocery store. Medical office advertising puts your brand top of mind as they continue with their errands.