The Facts

• Can be staged most anywhere, nearly anytime, alone or in conjunction with other media such as projection media, spectaculars, digital advertising, in-store advertising, etc.
• Out-of-home sampling typically includes street teams, often in branded apparel, who distribute the samples. Can also include tents, segways, etc.
• Sampling can be part of a larger promotional effort such as a contest, event or choreographed dance number.

Advantages

• Can be highly targeted, putting product into consumers hands when they are in a mindset for it or at/near point of purchase.
• Provides one-to-one, personal connection with consumers.
• Guaranteed product exposure.