Billboard advertising consists of standardized, large format advertising displays that are viewed from a distance, typically more than 50 feet. “Billboards” is an umbrella term for out-of-home advertising formats including 30-sheets, 8-sheets, bulletins, bulletins with extensions or props, premiere panels, mobile billboards, spectaculars and wallscapes. In recent years, many billboard companies have been converting conventional billboards to digital formats, a trend that is expected to continue.

Billboard advertising is located primarily on major highways, expressways, principal arterials or in high-density metropolitan areas. Billboards offer high reach among vehicular traffic and/or pedestrians but can be hard to plan and buy because they are owned by so many different billboard companies.  WMI gives you a one-stop resource for all of your out-of-home planning and buying. 

To find out how to buy the media that interests you (even if you do not see it on our site), please contact us by clicking here or on the Request Info button above.