The Facts

• Located mainly in urban neighborhoods and on primary and secondary arterials; location often coincides with consumer patterns.
• Viewed by both automobile and pedestrian traffic.
• Positioned just above eye level.
• Either free-standing units or mounted on the side of a building; backlit available in some locations.
• Sometimes referred to as a junior poster
• Standardized format. Overall size: 6' 2'' H x 12' 2'' W with 5' x 11' available for copy .

Advantages

• Close to retail outlets so they are ideal for new product/ service introductions and for stimulating sales near point-of-purchase.
• Available in suburban areas where larger formats (30-sheet posters) may not be allowed.
• Used to target ethnic groups (African-American, Hispanic, Asian) in major metropolitan areas.
• Typically deliver the lowest cost per unit advertising for the medium.
• Offer versatility for short-term seasonal and regional campaigns.