The Facts

• Spectaculars are specially constructed super-sized bulletins, 20' H x 60' W or 16' H x 60' W
• Custom sizes also available.
• Often feature attention-getting extensions and embellishments.
• Can also be backlit with digital elements such as scrolling messages.
• More of a longer term buy due to higher production costs.

Advantages

• Enormous size cuts through clutter to provide high visibility.
• Usually in prime locations for maximum reach.
• Embellishments make spectaculars extra eye-catching for greater impact.
• Create a presence, often iconic (e.g., Time Square).
• Ideal for branding.