The Facts

• Also known as wall murals, wallscapes are the largest form of out-of-home advertising, towering above the streets.
• Typically purchased because of their unique, one-of-a-kind size and location; often become a landmark.
• Advertisements are either printed vinyl attached to the walls or painted directly on a building’s surface.
• Located on major freeways/highways, on commuter and tourist routes and in downtown business districts.
• Available in major markets including (but not limited to) Atlanta, Chicago, Dallas/Fort Worth, Las Vegas, Los Angeles, New York, Portland, Seattle and San Francisco.
• Overall size varies, depending on building.

Advantages

• Wallscapes, often several stories high, provide dominance within the marketplace.
• Very customized; accommodate a wide range of unusual creative executions for great impact.
• Penetrate market areas where out-of-home coverage may be limited and unavailable.