Digital Billboards: The Facts

• Display static messages that look like conventional printed billboards.
• Creative is delivered to digital billboards remotely.
• Digital billboard advertising has no animation, flashing lights, scrolling or full-motion video.
• Six to eight advertisers typically share the same digital billboard location, with ads rotating every 8 seconds.
• Hundreds of digital billboards currently available in the U.S. Number is expected to grow consistently over the next few years to hundreds more.

 
Digital Billboards: Advantages

• Accommodate day part messaging (like TV).
• Ideal for quick creative changes.
• Provide a “last-minute” advertising option (subject to availability).
• Digital billboards require no additional production or installation charges.
• Can deliver real-time information.
• Eco-friendly.
• Digital billboard advertising reaches a mass audience quickly and cost effectively.