The Facts

• Ads appear before previews as part of a pre-show feature.
• Content varies by vendor but can include entertainment features, interactive polling/gaming (using SMS texting), trivia, a host-format magazine style show consisting of behind-the-scenes looks at film and TV programming, world premiere music videos and branded entertainment pieces.
• Media can be bought to target specific demos, zip codes, counties, neighborhoods, etc.
• Advertising sold by rating and category of movie. Subject to approval.
• Sold primarily in four-week increments though two-week buy also available.
• Sponsored content, product integration also available.

 
Advantages

• Available nationwide.
• Fills in where other media may miss, delivering light TV viewers.
• High audience receptivity.
• Delivers a captive audience that is attentive and engaged, not distracted by phones, remote-control devices, electronic media or other tasks.