Grocery - Digital Advertising

The Facts
  • Digital ads in grocery stores appear on 42” high-definition screens positioned behind the deli counter or in high-traffic, high dwell time perimeter aisles such as produce, meat and dairy.
  • Ads appear in a 15-minute audio/video content loops that are refreshed monthly.
  • Types of content include products featured in-store, shopping tips, seasonally relevant information, meal, recipe and cooking tips, customized clips featuring well-known personalities such as Rachel Ray, a local news, sports and weather ticker along the bottom of the screen, and more.
  • Available in select supermarket chains. Ad formats include full motion or static.
  • Ads can be targeted by DMA, retailer, day or day part.
 
Advantages
  • Puts your message in front of prospects when they are in a “purchase” mindset.
  • Reinforces your marketing message, reminding consumers of your product advantages and providing an incentive to buy, just as consumers are making purchase decisions.
  • Can give you a tie-breaker advantage over competitive brands.  
  • Can be used to drive consumers to your product.
  • Consumers are receptive and responsive to the medium.