Health Clubs - Digital Advertising

The Facts
  • Digital ads in health clubs appear on screens positioned in aerobic areas overhead in line-of-sight of workout machines or affixed to workout machines themselves.
  • Ads appear in audio/video content loops.
  • Content is customized by club and includes the latest music videos and promotional information from the club. Content is satellite / broadband-based and is changed hourly.
  • Available in leading fitness chains in top markets and multiple other locations in the U.S. Clubs subscribe to the service.
 
Advantages
  • Reaches a large audience of active, aspirational and motivated consumers.
  • Capitalizes on a captive audience when they are in a place they’ve chosen to be. Translation: Tremendous ad impact and brand recall.
  • Highly visible screen locations guarantee audience delivery.
  • Ads can be custom targeted.