Malls - Digital Advertising

The Facts
  • Digital mall ads appear on 65” plasma digital display in an 8-foot enclosure at eye level.
  • Features video and audio.
  • Typically positioned in high traffic common areas, in line-of-sight locations.
  • Available in 105 upscale Class A (larger than 700,000 square feet) malls in the top 39 DMAs.
  • Ads run in a four-minute content loop featuring the top 10 best deals in the mall each week and a range of fashionable new products available at the mall.
 
Advantages
  • Informative, relevant content engages consumers.
  • Reaches affluent consumers in a “buying” mindset.
  • Full motion video and audio captures consumer attention.
  • Large reach.
  • Commanding presence near point of purchase.
  • Frequency: Ads appear 15x per hour (minimum).