Medical Offices - Digital Advertising

The Facts
  • Digital ads typically shown on wall-mounted screens in waiting rooms within content loops.
  • Content varies by vendor but can include health advice, news, weather, music videos, messages from the doctor, hosted health segments and more in 30- or 60-minute content loops.
  • Available in large group medical practices nationwide.
  • Racking and literature distribution opportunities available in conjunction with digital advertising program.
 
Advantages
  • Reaches self-identified consumer segments providing highly targeted advertising opportunities.
  • Capitalizes on long dwell times to deliver a captive audience (average patient wait time is 30 minutes).
  • Advertising gets credibility rub off from the medical office environment in which it is presented.
  • Last point of contact with patients before exam, providing opportunity to impact doctor discussion.
  • After appointment patients typically visit the drug store, pharmacy and/or grocery store, providing opportunity to impact subsequent shopping.