Drugstore media includes at-shelf advertising formats such as shelf talkers, video advertising, banners, take ones and coupons plus point-of-purchase counter cards/Lucite holders and larger format entrance ads, floor graphics, wall mounts and pole mounts.

Specific advertising opportunities available vary by drugstore/drugstore chain.

Radial / directional buys can be used effectively with in-store campaigns to surround targeted retail location(s) and “push” consumers in-store. Media can include nearby gas stations and billboards as well as relevant medical office and health club advertising.

Puts your message in front of prospects when they are in a “purchase” mindset.

Reinforces your marketing messages, reminding consumers of your product advantages and providing an incentive to buy, just as consumers are making final purchase decisions.

Can give you a tie-breaker advantage over competitive brands.