Grocery store media includes sampling and at-shelf advertising such as shelf talkers, video advertising, banners, take ones, coupons and freezer clings.

Specific advertising opportunities available vary by supermarket/supermarket chain.

Radial / directional buys can be used effectively with in-store campaigns to surround targeted retail location(s) and “push” consumers in-store. Media can include advertising in nearby gas stations and health clubs as well as relevant billboards, transit media, etc.

Puts your message in front of prospects when they are in a “purchase” mindset.

Reinforces your marketing message, reminding consumers of your product advantages and providing an incentive to buy, just as consumers are making final purchase decisions.

Can give you a tie-breaker advantage over competitive brands.