In-store sampling can be executed in-store or at store entrances with sampling staff distributing samples from tables, tents, mini-booths, shoulder bags, etc. Available at most grocery and mass retail stores, in malls, and more.

Sampling staff may be in branded apparel.

A variety of at-shelf sampling options is also available.

Sampling programs may be tied to sales conversion promotional programs for added impact.

Drives trial at point of purchase.

Increases awareness and usage.

Captures consumer attention to support product launches, line extensions and new packaging.

Boosts sales.