Mall Advertising - The Facts

• Mall advertising formats available in malls include: digital ads in 8-foot enclosures, massive sky murals that hang high above consumers, static ads in two-, three- or four-panel directories and backlit displays, stairway and escalator advertising, floor graphics, mall murals, exhibit areas, street teams and more.
• Not all mall marketing formats are offered in every mall.
• Ads typically positioned in high traffic, line-of-sight locations such as entrances, food court areas and walkways.
• Can work well with SMS texting / mobile components.

Mall Advertising - The Advantages

• Mall marketing puts your message top of mind among consumers at / near point of sale.
• Mall marketing can be used effectively to drive consumers to specific locations.
• Can localize your message, concentrating on your best prospects, minimizing waste.
• Highly visible: Delivers your advertising to active shoppers, in most cases at eye level, making it impossible to miss.