Bluetooth is wireless technology that allows devices to exchange data over short distances.

A Bluetooth connection is automatic for enabled phones.

Also referred to proximity marketing.

Used to distribute rich media digital content, applications and advertising to steer consumers to specific locations, deliver coupons and other promotions, brand build, etc.

Extremely engaging: Promotes high-impact interaction between brand and consumers.

Measurable. Able to determine actual number of impressions/ROI.

No cost to consumers to receive information.

Can be geo-targeted.