The Facts

• Apps (applications) are software or content that exist on or are downloaded to mobile phones.
• Types of apps include games, calendars, calculators, city guides, weather updates, GPS/maps, and more.
• Downloads are accessible only to consumers with appropriate mobile phones and data plans.
• Ad placement within applications available as banners, pre- and post-roll screen graphics, in-game, etc.
• Customized, branded apps also available.

Advantages

• Opportunity to engage consumers with your brand in the fastest growing communications segment.
• Impact and exposure: well-executed apps are relevant to target audience and used frequently.
• Viral possibilities.