The Facts

• SMS (Short Messaging Service) texting campaigns typically activated via digital or traditional media such as magazines, billboards or broadcast.
• Adds an interactive element to traditional media campaigns (e.g., text to win, text to vote, text to buy, etc.)
• Can be used to deliver coupons.
• Message can be sub-segmented by location, preference, product or other screen.
• Text messages can be branded and/or include banner ads.

Advantages

• Promotes interaction between brand and consumers, establishing a new customer relationship channel.
• Immediacy: communication is in real time.
• Capitalizes on communication vehicle of choice among hard-to-reach demographic groups to drive retail and/or online traffic.
• Can create a frequent interface with self-identified best customers to build brand loyalty.
• Easy to track response.