Airport Advertising: The Facts

• Airport advertising, also known as airport marketing, includes a range of formats such as freestanding interior displays, backlit panels on terminal walls, digital displays, video walls, spectaculars, banners, posters, baggage carts and carousels, wraps, security trays, dioramas and more. Floor exhibit areas and courtesy phone centers also offered in some locations
• Located throughout terminals—above walkways, in arrival, departure, ticketing and baggage claim areas, concourses, entrances/exits, retail shops, VIP lounges, jet bridges and more.
• Airport marketing is available in almost every airport in the U.S. and worldwide.
• The majority of interior airport displays are backlit.

Airport Advertising: The Advantages

• Airport marketing delivers the elusive audience of business and leisure travelers.
• High exposure to ads: Americans are spending more time at the airport each time they travel providing longer periods of time to see ads.
• Opportunity to reach recession-proof upscale consumers.
• Helps drive consumers to local retailers