Ads appear on the backrest of bus benches.

Available in metropolitan areas, typically at high-traffic intersections.

Used to reach pedestrian and vehicular traffic, as well as bus passengers.

Sold in packages for mass-market coverage or individually-placed to reach specific demographics.

Can be used to steer consumers to specific locations (retailers, restaurants, entertainment venues, etc.).

Reach: highly visible to large numbers of consumers.

Can be purchased to target specific demographic groups or geographic areas.