The Facts

• Basic one-, two- and three-sheet units located on subway walls and train platforms near waiting passengers.
• Also appear in the track areas of rail terminals and on commuter rail platforms in suburban locales.
• Capitalize on passenger dwell time to communicate ad messages.
• Available in most major markets with rapid transit, subway or commuter rail systems.

Advantages

• Passenger dwell time promotes ad readership / impact.
• High frequency: Messages reinforced among repeat riders.
• Longer viewing time allows for more copy than standard posters.
• Suburban posters effective in reaching upscale audiences.